GRAPHIC COMMUNICATION DGC 151 TYPOGRAPHY I 3.00 Projects examine 2-D typographic space, language sequence and information hierarchy, type families and their structure, typographic aesthetics, and typographic theory aligned with linguistics and reading. Appropriate tools are introduced. 3.0 credits required for G.C. freshmen in the first semester of the freshman year. DGC 152 TYPOGRAPHY II 3.00 Projects examine type methodology, complex typographic systems, rhetorical devices, word/image structures, narrative structures, and typographic history and theory. Appropriate tools are introduced. 3.0 credits required for G.C. freshmen in the second semester of the freshman year. DGC 160 IMAGEMAKING 3.00 Projects examine the role of image in the visual communications process. Image types, including symbolic systems, isotypes, constructed, digital, photographic and motion images, are developed and assessed in relation to particular communication needs. Appropriate imaging tools and techniques are introduced. 3.0 credits required for G.C. freshmen in the second semester of the freshman year. DGC 233 INTRODUCTION TO ART DIRECTION 3.00 This course explores, on a basic level, the role and function of an art director in the preparation of an advertising message. It encompasses the various mediums available to an art director in addition to concept and salesmanship, as they apply to a given product or service. This course also covers reasons why certain advertising approaches are usually successful while others frequently fail. 3.0 credits required in the second semester of the sophomore year for G.C. sophomores Gplanning to major in Art Direction. DGC 245 FIGURE ILLUSTRATION 3.00 Through the introduction of a variety of media and a disciplined approach, this course explores and analyzes light, shadow, value, and form in relation to both the clothed and nude figure in various settings and situations. 3.0 credits required in the second semester of the sophomore year for G.C. students planning to major in Illustration. DGC 259 VISUALIZATION TECHNIQUES 3.00 This course deals intensively with technical issues aligned with visualization and construction. Students will develop skills in digital management, digital output, the use of materials, and application of processes and appropriate techniques used to translate concepts into concrete forms. 3.0 credits required for G.C. sophomores; may be taken in the first or second semester of the sophomore year. DGC 263 INTRODUCTION TO TIMEBASEd MEDIA 3.00 Projects introduce students to time-based visual communication environments. Unique conditions influencing the role of typography, image, symbolic systems, narrative, and sound and time systems are assessed in the resolution of assigned projects. Students are exposed to tools, theories, aesthetics, and techniques used in time-based message building. 3.0 credits required for G.C. sophomores in the first semester of the sophomore year. DGC 264 INTRODUCTION TO INTERACTIVE MEDIA 3.00 Projects integrate time-based structures into active and passive communication systems. Projects will assess the nature of active and passive elements and the relation of audience/user to designed interactive systems. 3.0 credits required in the second semester of the sophomore year for G.C. sophomores planning to major in Art Direction or Graphic Design. DGC 271 INTRODUCTION TO ILLUSTRATION 3.00 This course will explore techniques of interpreting verbal information by focusing on design, composition and color theory. It will also explore a wide variety of imagery and the development of a personal visual vocabulary through critical analysis. 3.0 credits required in the second semester of the sophomore year for G.C. sophomores planning to major in Illustration. DGC 276 INTRODUCTION TO VISUAL COMMUNICATIONS I 3.00 Projects explore audience, context, content, sequence, theories, philosophies, aesthetics, and techniques and cultural references in visual communication message building. The student's understanding of the diverse possibilities in professional practice through presentation, lecture and visitations will be developed. Appropriate tools and ideation methodologies will be introduced. 3.0 credits required for G.C. sophomores in the first semester of the sophomore year. DGC 277 INTRODUCTION TO VISUAL COMMUNICATIONS II 3.00 Projects develop skills aligned with the definition of need and assessment of appropriate communication systems. Instructional emphasis is placed on exploration, analysis, and the translation of ideas into intended message statements. Cognition and interpretation of messages and message environments condition the critical assessment of student response. The course will build the students' ideation methodology through process-based projects. 3.0 credits required in the second semester of the sophomore year for G.C. sophomores planning to major in Graphic Design. DGC 475 INTERNSHIP 3.00 Participation in an internship experience allows students to utilize classroom-learned skills in a related employment experience. Students are expected to work a minimum of nine hours per week and be must registered for the Internship class prior to the start of the Internship. Attendance at two Internship classes during the internship semester is required. Student should see the Student Affairs Office for more information. Students must be of Junior or Senior status with a minimum GPA of 2.50. Transfer students must also have attended CCS for one full semester.
ART DIRECTION DAD 353 COPYWRITING 3.00 Students are introduced to the fundamentals of writing advertising copy, which includes learning to think verbally and visually about the solution to a communications problem. This course will explore the various techniques available to a copywriter which will help achieve the advertising goals (as agreed on by the student and instructor) for the selected product or service. 3.0 credits required for Art Direction majors in the first or second semester of the junior year. DAD 363 VISUAL THINKING 3.00 Students are given realistic problems from the contemporary agency perspective. Ideas are refined and delineated through analysis of content, then executed in a variety of media. Single and multiple executions are brought to a visual form in keeping with agency expectations. 3.0 credits required for Art Direction majors in the first or second semester of the junior year. DAD 373 DIRECT MARKETING 3.00 This course will concentrate on the purpose, function, mediums and techniques of direct marketing- an advertising form that will assume increasing importance in an industry that demands a more precise measure of performance and effectiveness. 3.0 credits required for Art Direction majors in the first or second semester of the junior year. DAD 375 CORPORATE AND BUSINESS TO BUSINESS ADVERTISING 3.00 The first half of this course explores the purpose of corporate advertising and its role in creating or sustaining a positive consumer image. The second half concentrates on the benefits of businesses communicating with other businesses for informational and promotional purposes. 3.0 credits required for Art Direction majors in the first or second semester of the junior year. DAD 383 MARKETING FOR ART DIRECTORS 3.00 Trends in marketing, both in more traditional media and in new media brought about by rapid advances in computer technology, are examined. This knowledge will form the basis for two advertising campaigns. 3.0 credits required for Art Direction majors in the first or second semester of the junior year. DAD 433 BROADCAST PRODUCTION 3.00 Students explore video production techniques (especially as they apply to television advertising) conceptually and practically in order to become familiar with the characteristics and limitations of the medium. 3.0 credits required for Art Direction majors in the first or second semester of the senior year. DAD 451 CAMPAIGN DEVELOPMENT 3.00 In this capstone course campaigns are developed with an overview of all aspects of advertising as they relate to various media and the communications goal to be achieved. 3.0 credits required for Art Direction majors in the first and second semesters of the senior year. DAD 453 COPYWRITING II 3.00 This course builds on Copywriting I, extending writing skills into broadcast media such as television and radio. Techniques would include various types of humor, slice-of-life, testimonial, demo, visual imagination and graphic collage. 3.0 credits required for Art Direction majors pursuing the Copywriting Elective Option. DAD 454 COPYWRITING III 3.00 Copywriting III is essentially the fine-tuning of skills learned in Copywriting I & II. It involves integrating all mediums into a cohesive whole. This course could work in conjunction with the Campaign Development course -DAD451- since most students would be taking them concurrently. 3.0 credits applicable for students pursuing the Copywriting Elective Option. DAD 460 PRESENTATION TECHNIQUES/PORTFOLIO/ART DIRECTION 3.00 This course is dedicated to the review, analysis, preparation and/or improvement of graduate portfolios. Strong areas are identified and developed: assignments help create a professional presentation. 3.0 credits required for Art Direction majors in the first or second semester of the senior year.
GRAPHIC DESIGN DAD 311 INTERMEDIATE VISUAL COMMUNICATIONS I 3.00 This course explores topics relevant to audience demographics, theories, philosophies, aesthetics and techniques related to communication directed toward particular audiences. Projects develop students' ability to utilize a variety of ideation and form giving methodologies. The course focuses intensively on methodology and conceptualization. Appropriate ideation and form giving methodologies are introduced. 3.0 credits required for Graphic Design majors in the first semester of the junior year. DAD 312 INTERMEDIATE VISUAL COMMUNICATIONS II 3.00 Projects explore development of identity systems integrated with assessment of audience types, context, content, sequence, theories, philosophies, aesthetics, techniques and cultural references in symbol language message building. Emphasis will be placed on CONTENT (the underlying thought that provides the criterion and stimulus for form), CONTEXT (the environment, cultural or physical, in which a message or form is perceived and by which it is conditioned), and CONCEPT (the structuring of a relationship among forms and messages to achieve a specific expression within a given context). Appropriate ideation and form-giving methodologies are introduced. 3.0 credits required for Graphic Design majors in the first semester of the junior year. DGD 317 VISUALIZATION AND REPRODUCTION 3.00 This course deals intensively with technical issues aligned with print communication. Students enhance skills in digital management, digital output, digital pre-press, binding methods, the use of materials, application of processes and appropriate techniques used to translate concepts into print communications. 3.0 credits required for Graphic Design majors in the junior year; may be taken in the first or second semester. 3.0 credits applicable for Art Direction majors in any of the three Elective Options. DGD 353 ADVANCED TYPOGRAPHY 3.00 Projects consider advanced issues of typographic communication, the metalinguistic relation of form, structure and reading, the conventions of type translation and the role of typography in time/motion environments. Projects will explore the design of type and mutability of type within digital environments. 3.0 credits applicable for Graphic Design majors pursuing the General Graphic Design Elective Option. 3.0 credits applicable for Art Direction majors pursuing the Graphic Design Elective Option. DGD 365 INTERMEDIATE INTERACTIVE VISUAL COMMUNICATION I (WEB) 3.00 Projects develop the students' understanding of the unique communication conditions affecting the structure and nature of information in web environments. Concepts evaluate the nature of information mapping, appropriate navigational systems, and ideation methodology appropriate to interactive web environments. 3.0 credits required for Graphic Design majors pursuing the Interactive Elective Option. 3.0 credits applicable for Graphic Design majors pursuing the General Graphic Design Elective Option. 3.0 credits required for Art Direction majors in the second semester of the junior year. Replaces DGD 362 - Web Page Design. DGD 366 INTERMEDIATE INTERACTIVE VISUAL COMMUNICATION II 3.00 Based in new media the course includes topics relevant to client need, user interface, information structures, navigation conditions and user type as key conditions affecting information access and communication. The course includes theories, cognitive issues, social implications and techniques related to communication in new media environments. Projects develop students' ability to utilize a variety of ideation and form giving methodologies appropriate to the unique conditions of interactive communication. 3.0 credits required for Graphic Design majors pursuing the Interactive Elective Option. 3.0 credits required for Art Direction majors pursuing the Digital Elective Path. DGD 372 ENVIRONMENTAL DESIGN 3.00 Projects develop the students' understanding of systems organization, sighting and human factors issues as they apply to three-dimensional signing environments. The course will acquaint students with symbolic systems, color conditions, legibility factors and suitability within a particular context. 3.0 credits applicable for Graphic Design majors pursuing the General Graphic Design Elective Option. 3.0 credits applicable for Art Direction majors pursuing the Graphic Design Elective Option. DGD 379 PACKAGE DESIGN 3.00 Projects develop the students' understanding of package design. The course considers goal-based methodology which defines client need, assesses audience demographics and explores the unique conditions affecting dimensional construction, point-of-purchase and display of package products. 3.0 credits applicable for Graphic Design majors pursuing the General Graphic Design Elective Option. 3.0 credits applicable for Art Direction majors pursuing the Graphic Design Elective Option. DGD 399 GRAPHIC DESIGN PRACTICUM/JUNIORS 3.00 Graphic Design students will be provided the practical experience that simulates processes and methods used in design offices. Students will work on real client-based projects with the assistance of a faculty supervisor. Projects will follow all steps that one usually follows in the design process, from idea conception to printed piece. 3.0 credits applicable for Graphic Design majors pursuing the General Graphic Design Elective Option. Registration restrictions: Graphic Design juniors only: preregistration portfolio review by instructor; approval to register from G.C. administrative director. DGD 400 GRAPHIC DESIGN PRACTICUM/SENIORS 3.00 Graphic Design students will be provided the practical experience that simulates processes and methods used in design offices. Students will work on real client-based projects with the assistance of a faculty supervisor. Projects will follow all steps that one usually follows in the design process, from idea conception to printed piece. 3.0 credits applicable for Graphic Design majors pursuing the General Graphic Design Elective Option. Registration restrictions: Graphic Design seniors only; preregistration portfolio review by instructor; approval to register from G.C. administrative director. DGD 411 ADVANCED VISUAL COMMUNICATIONS I 3.00 This course develops the student's knowledge of complex narrative structures. Projects explore the formal and conceptual potential of language, language structures, images and image/text/format/materials environments. Discussions will include reference to the language of design, mechanical elements, and relevant elements in visual theory. The course includes required research and reading relevant to historical and contemporary themes in narrative structure. Resolved student projects need to demonstrate a process which explores subtle and complex relationships in the message making process. 3.0 credits required for Graphic Design majors in the first semester of the senior year. DGD 412 ADVANCED VISUAL COMMUNICATIONS II 3.00 This course is intended to aid the student in the development of an effective personal design methodology. Emphasis will be placed on an understanding of the language of design, the technical resources, relevant elements in visual theory, and resolutions which ask the student to explore subtle and complex relationships in the message making process. The student is expected to respond to assignments in a mature and thorough manner. Projects will explore complex communication systems and concepts appropriate to the strategic use of communication. 3.0 credits required for Graphic Design majors in the second semester of the senior year. DGD 460 PRESENTATION TECHNIQUES PORTFOLIO 3.00 This capstone course (for Graphic Design majors) is dedicated to the review, analysis, preparation and/or improvement of graduate portfolios. Strong areas are identified and developed; assignments help create a professional presentation. 3.0 credits required for Graphic Design majors in the first or second semester of the senior year. Prerequisite: 12.0 credits Graphic Design Major Credit. DGD 465 ADVANCED INTERACTIVE VISUAL COMMUNICTION I 3.00 This course develops a student's knowledge of complex new media information structures. Projects explore the practical and theoretical applications of new media prototypes. The particular conditions of cognition and construction of meaning in participatory, multisensory environments are examined as they relate to objective-based communication. 3.0 credits required for Graphic Design majors pursuing the Interactive Elective Option. 3.0 credits applicable for Art Direction majors pursuing the Digital Elective Option. DGD 466 ADVANCED INTERACTIVE VISUAL COMMUNICATION II 3.00 Projects outline self-directed prototypes which research and respond to unique conditions in new media communications. The conditions of active/passive, performance narrative, levels of engagement, and the cultural transformation affecting communications using new media methods are examined. 3.0 credits required for Graphic Design majors pursuing the Interactive Elective Option.
ILLUSTRATION DIL 311 ILLUSTRATING WITH TRANSPARENT MEDIUMS 3.00 This course, which explores techniques of illustration using transparent dyes and watercolors, teaches methods peculiar to transparent illustration in handling color, washes, and brush techniques. Students are encouraged to experiment with different grounds and boards. The styles and techniques of professional illustrators working in transparent mediums are studied. Assignments include figure, product, editorial, and fashion illustration. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 315 CHARACTER REFERENCED COSTUMED FIGURE 3.00 Using photographic skills, costumed models and professional reference-gathering techniques, students will execute finished illustrations and painting assignments. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 324 DIGITAL ILLUSTRATION II 3.00 This course will provide students a continued opportunity to expand their creative capabilities using the application Fractual Painter. This software will enable students to explore every drawing style. With Wacom tablets and advanced work stations, brush and surface variations will be explored. Students will produce both simple and complex illustrations. 3.0 credits required for Illustration majors pursuing the Digital Elective Option. May be taken concurrently with DIL 321 Digital Illustration I. DIL 341 ADVANCED FIGURE ILLUSTRATION PAINTING 3.00 This course deals with the refining of acquired skills through direct painting from the models in various media. Light, color, form and their relationships as a basis for contemporary illustration are examined. 3.0 credits required for Illustration majors in the first semester of the junior year. DIL 347 ANIMATION DRAWING 3.00 Students will learn to see, analyze, and sketch images from the perspective of visual storytelling by capturing the essence of mood, movement, attitude and drama in expressive line, shadow and tone. Subjects range from the human form to animals, landscapes and objects. Various media will be explored. 3.0 credits required for Illustration majors pursing the Animation Elective Option. 3.0 credits applicable for students pursuing the traditional elective option. DIL 348 HEAD DRaWing AND PORTRAIT PAINTING 3.00 Fundamentals and construction, as well as likeness and rendering will be covered in the drawing portion of this class. Color, mood, form, and technique will be emphasized in the painting portion. Materials used will include graphite, charcoal, prismacolor, pastels, markers, gouache, acrylics, and oils. Outside assignments will concentrate on expressions, caricature, formal portraiture, and advertising applications. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 349 ANIMATION ENVIRONMENTS 3.00 Students will learn to develop environments which exist in place and time. Projects will explore visual translations of invented environments, defined by perspective, and an understanding of form in dimensional environments. Various media will be explored. 3.0 credits required for Illustration majors pursuing the Animation Elective Option. Replaces 3.0 credits Illustration major credit. DIL 351 ADVERTISING ILLUSTRATION 3.00 This class will focus on the creation of illustration projects used for advertising and promotional purposes. Appropriate techniques and media will be covered and may include airbrush, magic marker, acrylics, etc. The concepts and purpose of advertising, as well as the artist-client-consumer relationship, will be discussed. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 362 BOOK ILLUSTRATION 3.00 Students are introduced to the riches of book illustration, from the past to the present. The styles and techniques of the world's most significant book illustrators in children's books, poetry, and the novel, are surveyed. Assignments consist of creating new, exciting book covers and text illustrations for existing books, fairytales, fables, short stories, etc. Students are free to illustrate stories of their own for one of the assignments. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 364 ENTERTAINMENT ILLUSTRATION 3.00 Students will select three or four areas of interest such as film, theatre, and other numerous forms of entertainment. Assignments which will focus on these areas, will include matte art, storyboards, set design, animation, poster art, production design, model making, etc. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 381 ILLUSTRATION I 3.00 Exploring the transition from student to professional, this course will stress approach as well as concepts in illustration. The emphasis will be on mixed media, oils, pastels, dyes and other methods of creating visual imagery in less academically traditional styles. 3.0 credits required for Illustration majors in the first semester of the junior year. DIL 382 ILLUSTRATION II 3.00 This course will focus on contemporary illustration in relation to composition, design, and color. Assignments will be directly related to today's illustration field. 3.0 credits required for Illustration majors in the second semester of the junior year. DIL 410 EDITORIAL ILLUSTRATION 3.00 A broader concept calling for modes of expression and aesthetic choices that fall within the purviews of magazine and story illustration in the search for viewer response is explored, with emphasis on creative and unusual solutions. 3.0 credits applicable for Illustration majors pursuing the Traditional Elective Option. DIL 447 ANIMATION NARRATIVE 3.00 Students will develop their ability to communicate complex messages using images, environments and supporting visual components that translate events into narrative animation structures. The development of storyboards and the role of sound will be important themes. 3.0 credits required for Illustration majors pursuing the Animation Elective Option. DIL 448 TIME-BASEd ANIMATION 3.00 Students will develop time-based animations which integrate character development, invented environments, and clear narrative structures into time-based animation sequences. The use of various software and hardware appropriate to the translation of concepts in motion studies will be integrated into the course. 3.0 credits required for Illustration majors pursuing the animation elective option. DIL 458 PORTFOLIO PRESENTATION 3.00 This capstone course will focus on the review, analysis, preparation and/or improvement of graduate portfolios. Students are also prepared for the necessary selling of themselves to the business and art communities. Artwork and/or writing (other than the capstone paper) done for the class is for the promotion of the individual. Class also meets on Wednesday evenings at the instructor's studio. 3.0 credits required for Illustration majors in the first or second semester of the senior year. Prerequisite is 12.0 credits Illustration major credit. DIL 481 ILLUSTRATION III 3.00 An application of innovative and non-traditional techniques is applied to the problems of the creative image visuals. Both 2-D and 3-D solutions are sought, with the use of unusual material stressed. 3.0 credits required for Illustration majors in the first semester of the senior year. DIL 482 ILLUSTRATION IV 3.00 Assignments
will emphasize individual interests. Visiting creative directors and
representatives will oversee and critique assignments. Students will
keep a personal creative journal related to their aspirations and goals.
3.0 credits required for Illustration majors in the second semester
of the senior year. |
